The 2016 Chicago Creative Conference focuses on bringing insights, wisdom, and new ideas for its audiences through interaction. Lead by Advertising Age’s Visionary of the Year and Founder Kat Gordon, this two-day conference in Navy Pier features 85 speakers of color who share excellent keynotes, spirited networking, and informative masterclasses.
The Theme Of The Event
The annual 3% gathering is the most influential voice for gender equality and diversity in the creative industry. It is a business gathering that pinpoints the correlation of creativity to diversity. It also illustrates an assurance in profitability through multifariousness and creativity. The conference includes four subject themes such as Creative Director, Leadership, Emerging Creative, and How-to.
This year’s current theme for the 3% conference is “Bring It” where it composes of events such as a rally-cry to promote wisdom sharing. It also includes peer to peer learning invitations. As such, it is advisable for attendees in bringing colleagues, juniors, workers, and clients for an exciting cross-section of cliques and company. There are also games to enliven the interaction such as a ping-pong tournament (there will be betting and brackets) and a question game. Additionally, there are expert-hour roundtables, improvement training, and a custom 3% app for attendees.
The past attendees of the 3% conference got positive results based on its previous engagements. The 70 percent got their inspiration to take action regarding what they have in mind. More than half of people now advocate themselves in a very positive way. The movement also helps in raising the quantity and quality of female creative directors to 11% while additionally improving the roadmap for female leadership and creative talent.
The 3% conference encourages men and women in the sphere of marketing, advertising, tech, PR, and other nonprofit figures for two days worth of knowledge and experience.