Month: December 2018

People’s minds are set to want what they can’t have.  That’s why the marketing sector has been using this tactic to make people buy.  The strategy of using scarcity has been proven effective and has rarely failed in creating an email marketing campaign. 

“The psychology of scarcity is aversive. It encourages us to feel stressed. It encourages us to think that certain things are important that may not be. And it encourages us to believe that we may not be able to obtain these things, since they may be in short supply,” writes Ron Breazeale Ph.D.

Marketing Campaign

Have you received frequent emails from people you don’t know?  Some of them might have gotten you curious that you click on them just to get frustrated.  Because all you find are marketing newsletters offering you to avail of their limited products, good deals, sales, and more. 

Marketing campaigns through emails or websites are effective in communicating with your potential customers.  If you create a well-written campaign, you will persuade your reader to engage in your company. 

Scarcity On Websites

You might see ads(sometimes pop-ups)informing you of the company’s limited supply or time offerings.  Often, this type of scarcity tactic by some online shops, on your social media, and other websites you visit will make you impulsively click purchase. 

“It is fairly easy to just put an arbitrary deadline on an option. Therefore, it is easy to utilize,” writes Jeremy Nicholson M.S.W., Ph.D.

The psychology of scarcity has been an effective marketing campaign either on websites or email.  It’s our human nature that when there is lesser supply, the more we are attracted to buying the item.  It’s always the name of the game for us; we want to have those things that are hard to get. 

A customer has the tendency to panic once he hears that an item is the last of its piece or it was produced at just a minimum amount.  

You can see some of this kind of campaigns on Booking.comasthey do this with their hotels.  They will sometimes show how many times a hotel has been booked on that day.   This is to show which hotel people prefer to stay for their vacation.  So, when you’re someone who’s going to visit the same area, you’ll immediately book your stay before all rooms got booked up. 

“Starbucks and other purveyors of pumpkin spice take full advantage of this principle, only allowing us access to these things at certain times of the year. This way, we look forward to them, crave them, talk about them, and even count down until that fine September day when the lattes are released to the world again. If we could have them all year, chances are, we wouldn’t want them quite so much,” writes Jaime L. Kurtz Ph.D.

Another way they communicate scarcity on their site is by telling how many rooms are left unoccupied or how many people are viewing the same type of room you are currently looking at. 

Scarcity In Email Campaigns

The same smart scarcity strategy is used in most email campaigns we receive on our inbox. When you subscribed to some newsletter, enroll, or shop online, you probably have received some of these emails. 

Simple email letters can make you feel special when it tells you that you are one of the lucky few to own a particular item.   You may also feel important when you are offered to enroll in a course or register to attend a webinar with limited seats. 

Who would not want a good deal from the Banana Republic when they offer exclusive secret savings when you make a purchase through their email campaigns, not to mention the free shipping and free returns.  

Well, I admit that even I got hooked on most of the scarcity email campaigns I receive.   I am just happy and lucky enough that they are not only well written to get my attention but happen to be true.  

Being true on your scarcity campaign is essential to keep your customer’s trust not just in your products, but in every word you put on your campaigns. 

And yes, I can say that scarcity tactic still works as long as there is sincerity to it. 

Reference: 

Fernandez, M. (2018, May 1).  34clever scarcity examples to skyrocket your conversions.  Retrieved from https://optinmonster.com/scarcity-examples-to-boost-your-conversions/.

When everything for the launch of your business – your products, staffing, and website – all that is left to think about are the ways to market it online. Besides the undying word-of-mouth technique, that is how most startups survive these days, you know. You post ads on social media channels where your target audience may always be. You try the pay-per-click (PPC) scheme, which pushes viewers to you through pop-up or banner ads.

While these tasks do not honestly ask you to be physically active, they usually require entrepreneurs to have an excellent marketing budget. After all, you need to pay for every time someone clicks an advertisement on the web that promotes your business. If you want another influencer to talk about you, it cannot happen with a mere ‘thank you’ either. 

This reality gives anxiety to individuals who have spent most of their funds to product development and other business expenses. Thus, in hopes of reducing your worries, we will speak of internet marketing ideas today that require low to zero budget.

1. Search Engine Optimization

The first thing you deserve to hear about is the beauty of learning search engine optimization (SEO). It is ideal to begin optimizing your website to become more visible in search engines, but there is always a room for improvement for entrepreneurs who already have an existing site, albeit non-SEO.

What’s great about search engine optimization is that it is not a tool or software that you have to buy to boost your web performance. It is more of a practice – a process – that will help you see a consistent number of potential consumers entering your domain. Hence, using SEO to boost traffic cannot be a bad idea.

2. Social Media Marketing

The folks who have gained popularity by posting videos and photos on YouTube, Facebook or Instagram are the living proof that social media can help for marketing purposes. It does not take hours to sign up to one or all of them, you see. You can choose to either create a personal or business page as well.

The reason why many entrepreneurs go for social media marketing has something to do with the fact that millions of people spend hours in such channels daily. Some visit their feed right after opening their eyes; others forget doing their work while stalking a friend or an idol online. If you manage to post exciting or catchy texts, images, and clips on your pages, your account may be one of the things they will follow.

3. Content Marketing

Last but not the least, you should never underestimate the power of good content. Editing images on Photoshop all day or going live on social media to give updates about your business is cool, yet your target audience want to be able to read something worthwhile too. You’ll find that that is especially true when the customers you aim for are above the age of 18.

For content marketing to work, you ought to consider making a blog first. Utilize your newfound SEO skills to build up your articles better. Then, you may either try guest posting or buying old domain sites that you may fill with more blogs.

In Conclusion

You should be thankful for whoever thought of internet marketing. It genuinely is a brilliant idea to attract online subscribers who may later be your customers. To avoid experiencing budget anxiety – and to get lasting results – try the various forms of digital marketing above.

However, if you still find yourself constantly anxious despite solving your budget anxiety, there must be other underlying problems. Online counseling platforms, such as BetterHelp, can help you discover these root causes and solve them. With the help of experienced and registered professionals, they will guide you to develop healthy coping mechanisms.