Facebook video ads are bringing in a lot of traffic and sales to a lot of brands. We can safely guess that it is because of consumers, in general, who want to see the product before they believe in it. The content and the quality of your videos, however, still matter. Because of that, you have to come up with a great concept that will make your target audience want to watch it until the end. Try to optimize your video advertising strategy on Facebook with these five tips.
1. Picture Out Your Goals
When a photographer or a director shoots a scene, they already have a clear idea of the message they wish to represent through it. You need to think like these creative individuals and set achievable goals before the production begins so that you have a clue about what the video should look like.
To simplify the decision-making process, be concise and focus on one objective. If your current goal is to introduce the benefits of getting the merchandise, for instance, refrain from asking the clients to subscribe to your mailing list or visit your other websites.
2. Use Readable Fonts
Advertisements in video form on Facebook typically play as a preview, but they lack sound until the user clicks on it. For this particular reason, you should give more attention to the text you allow to pop up within the video as it plays rather than the audio. Enlarge the font size, apply neutral colors on the words, and opt for natural styles that are easily readable for your target viewers.
3. Capture Videos
Ask yourself this question: “Would I like to watch an ad that shows objects in diverse angles or a model that demonstrates how and where to utilize those objects?” The choice of many is the latter since it offers relatable ideas instead of only displaying the product. In case you can’t have actual persons in the video, lively animations may work too.
4. Re-Target Your Viewers
The platform allows content creators to categorize the audience based on the number of videos they have seen. Once you take advantage of this feature, you can suggest your other ads to these people so that they can check out all the videos connected to your brand. It follows the funnel technique in which you show them a general topic in the beginning, but as they watch more clips, they get presented with more lead-generating videos.
5. Keep It Short
The recommended duration of a Facebook video is between 15 and 30 seconds. Downsizing a clip does not seem to be stress-free for those who are used to publishing videos on other platforms. However, remember that it is going to be an ad, and anything less or more than the given range will be too hasty or dull for the potential consumers. When you do the first three tips mentioned above, though, this last one will not be as hard as you possibly imagine.
Final Thoughts
Optimizing your video advertising strategy is the best thing that you can ever do if you want to market on Facebook. It is perfect for people who don’t want or have no time to read. It will also allow you to express yourself better.
Remember the tips mentioned above for your next campaign. Cheers!