Digital Signage Environmentally-Friendly Form Of Advertising

Many companies whose sales depend on signage are slowly abandoning the traditional print signage in favor of the digital signage.  You mostly see them now on the high streets, offices, fast foods, theaters, and other establishments.

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Digital signage improves efficiency in branding with easy recognition and recall.  And not like the print advertisement, it helps you save more money and at the same time save the earth with its eco-friendly process. 

Transportation Pollution

Transporting the print signage into different locations to be put up contributes to pollution, as a typical passenger car emits an estimated 4 pounds of carbon dioxide in each gallon of gas burned. 

Paper Waste

Printed posters have short shelf-life and generate more wastes.  Production and printing mean the need for more papers raising concerns for more trees needed to be cut. 

Digital signage messaging can be updated easily as necessary, eradicating the printing of signs and posters over and over.  And later on, those posters will just end up in the landfills (not to mention those that immediately go to waste because of wrong printing).  That’s added pollution and a blatant waste of papers. 

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Energy Consumption

Digital signage uses power that adds up to the carbon footprint.  But compared to the environmental effect of printing, it is still far less, besides the fact that companies observe energy conservation as their way of helping the environment. 

Businesses take advantage of technological advances, using energy efficient LED screens.   These LED screens are a nature-friendly alternative to LCD.   They consume less electricity and last longer.   They will not be in the landfills anytime soon.  Many new screens are being introduced in the market which can automatically adjust their brightness to match the level of moving light around them.  This added feature in LED screens reduces energy usage, making it work even longer. 

So even if the digital signs use energy, it’s by far better and eco-friendly option than printed ads. 

Effect On Consumers

Besides the digital signage effect on the environment, another more important factor is its impact on consumers.  The light it produces allows better visibility that the audience is quickly drawn to the colorful image on display. 

The moving display or videos revolutionized the once just stationary print media, making the advertisement more effective.  Thus, business owners get the value of the money they spent on the ads back. 

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Incredible effects (mirror screens, holographic effects, switchable glass screens) make creativity limitless.  

Simple creative moving ads at the entrance of a mall or fast food restaurant could immediately turn a passerby into a paying customer once he can make a connection with the ads on the screen. 

The 5 seconds pop-up ads on one’s phone may be annoying for some but not for others.  If your pop-up ads are designed in a way that is relevant and catchy, no way would you annoy the person who views it.  They may at first, but after some thinking, they would come back and visit the website.  Pop-ups are annoying but can catch one’s attention and turn him into a paying customer. 

Digital signs and advertisements have come along way when it comes to building brands and advertising your business, and more and more are investing because of its reputation of earning conversions.  

This is the future of signage, and it’s here now.  If you do not take advantage of it, you’re putting your company into a significant disadvantage over your competition, and your business is slowly wiping out the earth’s future with the pollution you are continually creating.