Four percent of the world population have personal accounts on Instagram. That may sound small, but if we convert it out of the 7.4 billion inhabitants of the planet, it equates to more than 300 million potential customers in total. This is the approximate number of people who will be able to see your posts and may get enticed to check out your brand.
The thing is, not every company that creates an Instagram account flourishes. Some may be too boring for their target audience’s liking; others do not post enough for people to think that the profile still works. Worse, the posts may be full of marketing words, which can suck the life out of the audience and cause them to label your brand as ‘toxic.’
Now, who wants the latter to happen?
What you need right now is follow the four tried-and-true tips on how to build your brand with Instagram.
1. Generate Eye-Catching Posts Daily
Consumers can technically only see the entrepreneurs who are always present online. And the most straightforward way to increase your searchability on the platform is by posting every day. The kind of posts you produce, however, matters because you will have a greater chance of being viewed when you use interesting pictures, appropriate captions, and hashtags.
2. Evaluate Which Hashtags Will Work
Adding the pound sign before a word makes an absolute difference as it helps the users to be discovered more by other people on the web. In case you are not familiar with the hashtags that do well on your niche, know that there are keyword analyzers accessible online. They can tell you how many individuals they have reached, as well as what related hashtags you can use. This way, you will not stay in the dark about what hashtags work and what don’t work.
3. Encourage Tagging And Sharing of Photos
If YouTubers always tell their viewers to subscribe, share, and like their videos, you can do the same in each picture or short clip that you upload. Making use of the emojis lets you express your thoughts better. Photoshopping your photos to make you or your models or products seem flawless is not a crime either.
Furthermore, there is nothing wrong in asking your audience politely to tag their own friends in the comment section. If they do that, an extra number of individuals (read: potential consumers) can check out your brand.
4. Innovate With Your Pictures
Lastly, you need to take photos wiser. They are not going to be used for passports, so it is okay if your teeth or gums show. You may even pose in different quirky ways to keep the people entertained. As for the products, you are allowed to change their exposure to reinvent or highlight every subject.
Final Thoughts
Are you daunted by the number of competitors who are already making names on Instagram?
You should be — they are famous, and you know it. Instead of letting the fear and intimidation put you in a dark place, though, you should use that feeling to snoop around your rivals’ Instagram account. See what they’re doing that people are eating up and match it to the tips above. Thus, you can beat anyone at their game.
Good luck!