Social media channels have specific purposes on the planet, in the sense that Facebook is where family members and friends can share life updates and Instagram is a virtual space for those who prefer to upload photos more than words. When it comes to communication between businesses, though, there is no other networking site to go to but LinkedIn.
What is commendable about this platform is that the users, who all happen to be professionals, are not merely after the images or videos that you post. They genuinely pay attention to the textual stuff you say. Thus, here’s how to master content marketing on LinkedIn.
1. Talk About Significant Ideas
Think of the platform as a multinational company in which you are applying for an important position. Similar to how you want to sound friendly and credible through your answers during a job interview, it is best to use the same manner of conversing when writing status updates for LinkedIn. After all, if you post regarding your lunch or random things that you saw on the streets instead of the seminars or new products and services that your company offers, the people may not find the content valuable.
2. Publish Articles
With so many CEOs and other executives maintaining an account on LinkedIn, it is safe to assume that they sometimes log in to scout for recruits, check out competitors, or look for tips to help them grow the enterprise. Now, remember that whatever your business is, you may produce content on the site, considering the topics have a connection to your primary services. For instance, if you own or work for a staffing agency, you can construct an article that focuses on the characteristics of an outstanding staff or the benefits of hiring personnel via such a company.
3. Set Up An Advertising Plan
Content marketing is not all about the stuff you write. You need to build a specific plan concerning the days and times when you will publish the content. Apart from the Home page, keep in mind that you can also start Company and Group pages, and their formats cannot always be alike. The odds, however, are in favor of the users who maintain a specific schedule.
4. Answer Comments And Private Messages
When you post something on LinkedIn – or any website for that matter – there will always be individuals who leave public comments or send private emails. Once you receive these texts, be sure to answer them sincerely so that the audience feels that a real person is operating the account. Seeing such interactions can encourage others to converse and hopefully make business deals with you.
Bonus: 3 Things To Check When Marketing Via LinkedIn
LinkedIn is the go-to platform for professionals who wish to expand their business and communicate with other entrepreneurs in a related field. It is such a great online space to promote a company, as well as its products or services that the number of individuals creating an account here continues to grow each day. If you want to start marketing on LinkedIn, there are three things you need to check off your list.
1. Budget
The social media channel offers various ways to market a brand. Some are free, e.g., joining related Groups and publishing content on your page(s) daily. Others, however, are not, given the fact that you need cash to create Sponsored e-mails, articles, as well as ads that you have to pay per impression (CPM) or click (PPC). The decision regarding which among these options can provide the most benefits still relies on how much you are willing to spend on the virtual promotion.
2. Format
LinkedIn permits anyone to advertise the business in the form of an ad, content, and e-mail. The first one improves brand visibility as it works when you want the textual campaign to pop up randomly in the users’ pages. The second alternative, the Sponsored Content, is beneficial in case you already know your niche but do not have specific people to promote to just yet. The last-mentioned applies to marketers who like to contact and converse with other professionals directly.
3. Audience
The large number of Groups and Companies on LinkedIn can complicate things, especially when you are a novice advertiser who is still trying to make connections through the platform. However, you need to get a grip of your bearings and produce campaigns that are concentrated on your potential customers. This channel can help you with the process too by giving you the tools to key in your target location, company size, member skills, age, etc. and ensure that the advertisements are noticeable to your target market.
Final Thoughts
Using your creativity and writing skills to promote yourself – or your business – via LinkedIn may be more fruitful than spending time on building a website. You will have access to millions of people on the platform, you see – individuals that you may not be able to connect to if they don’t find your site. When you use the channel for marketing purposes, though, your success might come faster than you expect.